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Antares Barcelona, the luxury high-rise residential development designed by Odile Decq wanted to attract international investors, so they commissioned LEAP’s Language and Culture team to transcreate their website into Russian and support their digital marketing campaign with specialist SEO services.

LEAP’s Russian language experts translated essential information for website visitors, but they also needed to provide transcreation services to capture the brand’s tone of voice and ensure the site would resonate with the target audience. LEAP’s extensive network of in-market talent includes those with specialisms in various sectors including luxury property markets. As well as guaranteeing high quality creative translation, LEAP’s transcreation account managers ensured a smooth-running experience for the client.

Antares Barcelona also wanted to run a PPC campaign in Russia to coincide with the website launch. The goal would be to strengthen online performance of the ads in terms of impressions as well as increase the click-through rate of potential buyers. LEAP Language and Culture facilitated this key campaign element by providing specialist services in multilingual SEO.

LEAP’s SEO expert in Russia carried out keyword research to identify the relevant search terms most likely to be used by a Russian audience and then transcreated the English-language ads into Russian. This ensured that the ad copy resonated well with the Russian audience and included the appropriate keywords within the ad copy.

Once the Russian website was built, LEAP’s in-market team carried out through in-situ linguistic checks to make sure the copy was free from errors and provided a seamless user journey.