Introducing AURA MUGLER, The New Feminine Fragrance by LEAP for Thierry MuglerWho liked - Introducing AURA MUGLER, The New Feminine Fragrance by LEAP for Thierry Mugler

LEAP London

ABOUT

We were excited to support Thierry Mugler with the cross-media launch of their latest campaign for their new women’s fragrance, Aura Mugler. Fronted by model Zhenya Katava, the creative features the beautifully designed, heart shaped green bottle in a mysterious, dark, ethereal botanical setting, emphasising the fragrance’s botanical raw materials, including Tiger Liana, rhubarb leaf and orange blossom. We were tasked with supporting the campaign with assets for the UK market, developed from the master campaign creative.

We sourced, recorded and added the English voice-over, ensuring the artist reflected the exotic and enigmatic spirit of Aura. In addition to this, we edited the master creative to fit into a number of ad adaptations for various platforms, including social media and TV, meanwhile using our print expertise to produce a sampling campaign in association with ASOS.