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Advertising agency Spark44 (now Accenture Song) needed to demonstrate the innovation and effectiveness of their tech-enabled direct mail campaign for the new Land Rover Defender. They commissioned LEAP to create a video case study with CGI animation which could be submitted to advertising industry awards juries and shared with online audiences.

Matt Statham, Creative Director said, “When creating high-end, tech-enabled mailers, it’s never easy to demonstrate the actual pack being interacted with, without it looking fussy. That’s when we turn to CGI animation and the very capable end-to-end services of LEAP”.

Spark44 designed the mailer around the new Defender’s ability to climb and descend 45° angles—inviting prospective customers to ‘Live Life at 45°’. LEAP built the uniquely shaped mailer in CGI to demonstrate how it turns and flips along a 45° slant and contains a tech connected dial which mirrors the switch gear found inside the new Defender. Rotating the dial 45° and pressing the button activated bespoke radio technology which triggered a call back request from a Land Rover Defender expert.

To complete the direct mail case study video, LEAP took the client’s brand film footage and overlaid it with statistics about the campaign’s success. The agency also used stills from LEAP’s CGI in their factsheet pdf.

Land Rover Defender ‘Life at 45°’ won a Campaign Tech Award for the Best use of Tech in CRM.