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LGA trust our transcreation expertise to help deliver the international advertising campaign for Barings, the world leading asset management company. For their latest campaign ‘Adaptability – the new look of partnership’, we helped to spread their message across markets throughout the US, Europe and Asia.

After having successfully supported Barings in their previous campaign to showcase the merger of four MassMutual companies into one of the world’s largest global investment management firms, we transcreated their latest campaign into 10 different languages for international markets. This included an initial focus on digital assets, including rich media banners, the print advertising in world leading financial news outlets to be released in the coming months and localising the VO on their Barings – Adapt video content.