Integrated advertising production services agency LEAP has hired Joanne Merecido as Group Business Development Manager to help support and grow its roster of clients. LEAP works with advertisers, agencies and marketing departments across a wide range of industry sectors and media platforms.
Jo is a strategy-focused business development and marketing professional has who has served in agency and client-side roles. Her background as an in-house CIM-qualified marketer for financial institutions including J.P. Morgan Asset Management, Natixis AM and Raymond James Investment Services have given her a thorough understanding of the marketing needs of brands in this sector. LEAP is the UK’s leading independent creative production specialist in the financial services sector, so Joanne’s experience is a great fit.
Jo’s passion for design has drawn her to creative services on the agency-side of the advertising and marketing industry. She was even involved in Pearlfisher’s award-winning sustainable garden at RHS Chelsea in 2018.
CEO, Steve Owens says, “I’m delighted to welcome Jo to the business and am sure she will be an energetic, passionate and highly motivated addition to the management team here at LEAP. From her very first interview, it was clear to me that Jo has a genuine passion for business development and driving growth, a modern and forward-thinking view on today’s marketing services landscape, as well as a keen eye on commercialising opportunities. As we continue to drive growth across all of the areas that LEAP services, these particular qualities will prove themselves to be especially valuable.”
Jo says, “I’m delighted to be joining LEAP at this very exciting time for the business and to be working alongside some incredible talent. I’m really looking forward to getting stuck in and partnering with some of the world’s most ambitious brands to deliver the high quality creative and production LEAP has to offer.”