The brief was simple - to make StubHub, the world's largest ticket marketplace, synonymous with boxing in the UK.
StubHub has an ongoing but, until November 2015, a fairly unheralded partnership with Anthony Joshua, former Olympic champion, professional British heavyweight boxer and soon to be undisputed world champ!
In leveraging this burgeoning boxing talent's unique story, we made a film that created a firestorm on social media and immediately took brand awareness, engagement and ticket sales through the roof. It also laid the groundwork for a social campaign that saw the ongoing release of content featuring personal insights from Anthony aligned with key milestones in his training and promotional schedules, that kept StubHub at the centre of conversation with fans throughout the build-up to his championship fight.
#NO HYPE is an intimate look at Joshua's supreme dedication to his sport and almost monastic approach to training in the fiercely loud world of boxing promotion as a whole. First released on Joshua's own social channels, the piece spoke authentically to his UK fans as well as his haters, whilst also winning an entirely new global audience.
Results in the first 48hrs alone:
1.87m Total video views
8,695 Retweets / Shares
All available tickets sold out!