About us

Creativity drives value...

We help creative companies grow, develop greater resilience, find new revenues and audiences through harnessing their intellectual assets and IP inventively. No-one else works in the way we do, or thinks like we do.

Clients include design & ad agencies, animation & software companies, small creative ventures, fabricators, start-ups and fast-growth SMEs, organisations like D&AD, the DBA, the Intellectual Property Office, universities such as the LCC, WSMAD...

Every single creative person and company has under-used/unrecognised intellectual assets. They are everything that has got you to here now. Your work, elements of your work, your words, your building, your processes, your past clients, what you were paid to do... everything. This 'store cupboard' which is unique to your business can be the springboard to developing your future. We help you think inventively around your business - just like you do for your clients. Through doing this, we can find new revenue streams that make you less reliant on the service 'hamster-on-a-wheel' model, bringing in revenues from different sources.

We do can do this because Erica has been both a creative head as well as FD of creative companies. She understands how to identify and create trends, where value really sits, and how to develop areas in your business to generate revenues and real growth. And having worked for over 200+ companies in the last five years alone - we know what we're talking about.

Not only do we work with your intellectual assets, but we also can help your create new IP. IP is generally seen as the domain of lawyers but this could not be further from the truth. The reasons the IP laws were introduced was to help creatives be recognised for what they create, to help them make money from their work allowing them to flourish... This is at the core of what we do and how we work with our clients.

If you want to talk more - please get in touch.