Logo Geek Manchester

ABOUT

Bathily is a family run wholesaler and supply chain based in Mali, West Africa, who deliver grocery and beauty products to convenience stores. With huge growth ambitions, the start-up company aim to attract business from global organisations, and hope to compete with businesses such as McLane, Dot Trucking Company, ETS Djigue S.A and Nimaga. To help the business grow, and to differentiate itself from its direct competitors, the company required bespoke logo and graphic design services which could be used on its delivery vans, business cards and store front.

To symbolise the speed and convenience of delivery an icon has been designed which represents speed of movement, whilst looking like the rear of an arrow. The colour combination selected is based on the concept of ‘day and night’ – orange for day, dark blue for night. This icon is also a monogram of the letter B, which can be used as a standalone mark in locations such as packaging, labels and social media.

The font, which has been customised to be unique and work in harmony with the icon, is clean, simple and professional, which will appeal to global corporate organisations.

MADEIT CREDITS

Logo Design for Bathily

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