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The Loveurope and Partners (LEAP) studio and production team were excited to take part in the multi-channel campaign launch of ‘We are all Alien’ for the new Alien Man fragrance by Thierry Mugler. Directed by Warren Du Preez and Nick Thornton Jones, LEAP handled the adaptation and delivery process of the master creative for multiple marketing channels in the UK including TV, online and digital OOH.

As the long-time adaptations partner for Mugler brands, we have worked on campaigns that launched Alien and Aura fragrances for women. For Alien Man, our creative producers cast an elegantly mysterious British voice-over artist and managed the VO recording. Our post-production team prepared the video content to meet the exacting specifications of UK broadcasters and on-demand playout formats as well as adapting to fit the requirements for social media, websites and point-of-sale displays.

Our account management team took care of the clearance process through Clearcast as well as arranging and guaranteeing the timely delivery for broadcast playout and all other platforms. Integral to the process was maintaining the strict confidentiality, so that no spoilers would be leaked. To that end, everything was handled with the utmost discretion by LEAP, resulting in a perfectly co-ordinated UK, multi-channel campaign launch for Alien Man.