ABOUT

LIQUID TV have been appointed by UEFA to provide all the on-air Design, Graphics and Titles for the UEFA Euro 2016 final draw and tournament in France which will take place from the 10th June to the 10th, of July

Tasked with communicating the UEFA EURO brand positioning in keeping with the central marketing theme of UEFA EURO 2016 “Celebrating the Art of Football”.

Utilising both Live-action from UEFA EURO archives and motion graphics to give this great event the epic feel that the tournament and the fans deserve.

The main sequence references the rich heritage of this competition by featuring the ‘Gallery of Dreams’, where players and memorable moments from previous UEFA EURO tournaments appear as paintings in the tunnel and around the stadium that then spring to life via textured brush effects and historical video footage.

The artistry of football is celebrated here. Our piece resolves to show us that all the action we’ve seen has taken place actually within the iconic Henri Delaunay Trophy.

In order to convey a believable stadium we utilised some innovative technology.
It would of course be impractical for us to film 100,000 or so extras at all the angles required to fill the stadium featured in the sequence.

We enlisted the assistance of the crowd manipulation software called ‘Massive’, that was initially developed for use in the Lord of The Rings. This was combined with specially developed tools for generating thousands of waving flags through -out the crowd.
The client had real concerns over a CGI crowd having been let down on previous projects so to help our crowd be believable we shot 50 people in four camera positions in many different outfits, team strips, foam hands and wigs. These we added to the Massive crowd whenever the camera gets in close.
The sequences were rendered with Arnold and Mental Ray using internal and cloud resources.
A final bit of extra magic was added by doing particle effects using instanced brand assets into the scene which gave a ticker-tape/confetti festive feel.
All animations were produced in UHD so attention to detail was paramount through-out the production pipeline.

The end result is a seamless multinational flag waving extravaganza that really brings a sense of occasion to the sequences.

Rendering was done with Arnold and Mental Ray using internal and cloud resources. Stadium modelling was done with Modo and Maya, animation was done in C4d and Maya and composites were done in Nuke and AfterEffects. Assembly and editing was done with Adobe Premier in UHD.

The featured music is the instrumental version of the official song of UEFA EURO 2016 tournament.
This is a bespoke composition by the official UEFA EURO 2016 music ambassador, renowned French DJ and Producer, David Guetta

Aside from the Titles, we also had to supply bespoke Transitions, Maps, Wipes, Lower Thirds and Full frame graphics to convey information such as team news, scores and the draw results as well as all the in-game graphics a major tournament like this requires.