ABOUT

We wanted to design a brand which was playful and memorable with an eye on longevity for future series.
The show features a diverse cast and an awesome team of characters, making character design the centre of the creative process for this motion piece.
Several approaches were explored in the early stages of the design process (pixel art, caricature…) but we finally opted for a blocky, slick and clear design for our main characters:
With our character lineup finalised we extrapolated this design style into our background environments for the journey story we see our characters go on, making them blocky and modern to emphasise the gaming aspect of the show.

We made sure to build each background as a coherent “level” that our character will cross to get to their final destination.

All the characters were designed in Adobe Illustrator as layered vector files for more flexibility in animation.
Once the design process was finished we then moved into After Effect to animate the entire sequence.
Turning each layer into a 3D layer in After Effects and carefully layering the depth of each level we were able to achieve the classic parallax look of platform games.
The sequence tested extremely well with the target audiences and this success led to the design being interpreted for the creation of an actual platform game: