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Developing a new brand name and image for a stevedoring company could be somewhat utilitarian and frankly not very creative. In this instance, other factors came into play. C-Port Maritime was named and designed to “fit” with it's place of operations—the Port of Cleveland, but place was not the only consideration. The owner/operator, a partner of another organization—Valport Maritime Services located in Canada, had a larger growth model in mind than delivering stevedoring service.

Cargo congestion plagues the US Eastern Seaboard where ports are scrambling to acquire vacant, developable lands in order to expand their ports. Busy ports in Canada have saturated their warehouse and staging areas and finding it difficult to grow. C-Port, operating in the Port of Cleveland, Ohio and Valport, operating in the Port of Valleyfield, Quebec and have developed the first liner service to link the Great Lakes in over 40 years to Europe.

The liner service as well a short-sea program make for the efficient transfer of break bulk and heavy lift cargoes between the US and Canada exporting / importing to Europe and soon to Asian ports.

Limelight is working with both Valport and C-Port to create traditional and digital advertising campaigns, new marketing materials targeting commodity sectors such as heavy-lift equipment, steel and project cargoes as well, social media and online website marketing. Special thanks to Tara for part of the magic.

Date created: September 2015 2015-09-01T00:00:00+0100
Date published: 23 March 2016 2016-03-23T19:50:47+0000

C-Port Maritime new corporate identity program

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