ABOUT

A series of web-based films showing ABSA’s progressive impact on the lives of people across Africa.
Each film shares a real and emotive prosper story. Not of affluence or wealth but of ordinary people's lives being affected and transformed. Exposing viewers to the broader theme of Prosper. How real people take an opportunity given to them to better themselves and, at times, even their entire community. These stories will use ABSA’s Market Transformation Initiatives as the inciting incident that leads to journeys of success / happiness / pride / love / courage / independence / belonging and ultimately - Personal prosperity.