ABOUT

ABSA/BARCLAYS Bank wanted to make video content that would help South Africans get a better understanding as to what "Prosper" meant. Research had come back that the majority of South Africans interpreted 'Prosper' as purely financial prosperity and we were tasked to bring other interpretations to life in a uniquely South African way.

I was commissioned to set out and find people that have benefited from an ABSA offering or initiative and to tell their story.