About me

As a seasoned creative designer with 20+ years of experience, I specialise in brand design and data / information visualisation for print and digital mediums. My strengths lie in creative direction, concept creation, design strategy, and leading teams on impactful projects. I'm equally passionate about mentoring emerging designers.

With a proven record of award-winning design and collaborations with esteemed brands such as Virgin, Delta Airlines, and Sony Playstation, I've refined my skills in branding and data visualisation. As a former principal designer at Atkins, I played a key role in driving cultural transformation, forging valuable connections, and securing substantial new business opportunities. Leading the Middle East strategy, I expanded the design business, securing £10 million in new opportunities while fostering team collaboration and building strong relationships. Moreover, I have successfully launched empowering eCommerce ventures and managed engaging social media platforms catering to Leicester City football fans and ADHD education.

I designed the acclaimed "The Museum of the World" website for Google and The British Museum, captivating users with its innovative interaction and UI, fostering education and inspiration. Other notable projects include my work for Edaroth (affordable housing developer), Gamos (providing modern energy solutions for Asia and Africa) and The Royal Airforce Association (a charity that supports the RAF family).

With an inherent intellectual curiosity, I approach design by delving into complex subjects, while embracing continuous learning and growth. My people-focused approach fosters a work culture that encourages creativity, open communication, and personal and professional development. Rooted in creativity, empathy, and a commitment to mental health, I prioritise nurturing a workplace environment that puts people and well-being first. I am known for my adept problem-solving skills developed through extensive freelancing and business management experience.

Alongside my professional work, I am actively involved in community and charity work, supporting organisations such as NACOA, Mind, PTSD UK, ADHD Adult UK, and the RSPCA.

Passionate about design's power to drive positive change, my goal is to collaborate with purpose-led companies dedicated to making a difference in the world. If you share this vision, let's connect and explore opportunities to create impact together.