ABOUT

In order to drive business around the Premier League, Ladbrokes Ireland entered a new partnership with popular website called Joe

Joe is a site targeting a male audience with 1.65 million unique visitors, 72% of whom are aged 18-34.

The objective for the partnership is to turn JOE football fans into Ladbrokes customers.

While most of the partnership is centered around editorial content, a monthly ad inventory is included comprising of the following:

350,000 ad impressions
250,000 App impressions
Football section takeover for 5 days every month.

Prominent branding was required, with active links to Premier League betting and Premier League special offers. Also, the Irish brand ambassador Tony Cascarino was to be used as opposed to the Uk's Tiziano

Digital Collateral
- Page Skin
- MPU
- Leaderboard