ABOUT

KA Drinks X GRM Daily. KA was the main sponsor for the GRM Daily annual award ceremony and also partnered on a competition aimed at showcasing unsigned talent with a chance their freestyle video will be featured on the channel.
I directed this promo video for the launch of the competition. The video features celebrities and influencers delivering scripted lines on how to apply. Dynamic text overlay, energetic cinematography and rhythmic editing convey a sense of urgency.