ABOUT

I created the concept for an experiential event aimed to showcase a new music video production company through empowering would be superstars to give it a go.
Through project management and creative direction I delivered a week long pop up held at the Boxpark retail facility in Shoreditch and invited artists, dancers and poets to contact the DASH Video socials and book a slot to have a 2 min ‘DASH Demo’ performance video produced free of charge!
I also organised a wrap party in partnership with music PR agency ‘SighTracked’ who brought several signed artists like Kojey Radical and Raheem Bakare to perform and network with several of the event participants.