ABOUT

The Florida Uncovered Microsite is a portal where customers showcase their experiences during their visit Florida.The brief was to develop the look and feel of the microsite as a visual guide for the developers to follow. The design needed to conform strictly to the new 'Mojo' look and feel that is being used for Virgin Holidays. The creative directors on this project were Alan Mackie and Michael Poole, also Group Heads on the Virgin Holidays' account at LIDA.
The first 5 days saw over 1500 posts.
The microsite was preceded by this email which was sent to customers. The team found a solution where we could add audio to the email and this one whistled at you when you opened it.