Karen F
Creative artworker / Designer
ABOUT
Concept: design an IBA annual report for 2019, to be distributed electronically.
Execution: this was a first due to the circumstances of 2020, so I started with a blank canvas, a corporate font and some supplied text and figures. I used the IBA logo as a motif to create a design identity, and asked for intros, quotes and subheads to be added so that I could give the text more visual interest. Once board members had seen an early draft, a greater variety of pages were added and various corrections made.
Results: a clean, modern design that was well-received by the board.

