ABOUT

Concept
Saxon Weald wanted a clear and engaging way to introduce new starters to the organisation’s values, vision and culture as part of their staff induction process. The challenge was to communicate this information in a way that felt personal, accessible and aligned with the brand.

Execution
I led the development of an animated infographic designed specifically for use within staff inductions. Existing brand content was refined into a clear narrative and brought to life through animation, timed to a recorded voiceover delivered by the CEO. This approach added a personal and authentic tone, helping new starters connect with the organisation from day one. Careful attention was given to visual emphasis, ensuring key messages were animated in sync with the narration and remained easy to absorb.

Results
The animated infographic became a core part of Saxon Weald’s staff induction process, providing a consistent way to communicate organisational values and strategic direction to all new starters.