ABOUT

Hill Ash Farm Estate wanted a new brand name and identity to market their range of meat and game products. The project included the creation of a strong product brand, Wild Game, supported by a distinctive logo and packaging design for a new range of handmade, air-dried biltong produced on their family farm.

The biltong packaging was designed across four colour variants, using subtle, natural tones and simple animal icons to clearly differentiate the flavours while maintaining a consistent look and feel across the range.

In parallel with the creative work, I worked with specialist trade mark and intellectual property solicitors to protect the Wild Game brand in both the UK and Europe.

The new brand style was also applied to packaging wraps for their partridge and pheasant eggs, with additional work including box packaging and point-of-sale promotions for the Wild Game range and wider Hill Ash Farm produce.