ABOUT

Concept
BlakerTech required a more engaging and accessible way to demonstrate how its metal separation equipment, the SandFlo™ density separator and MagThro™ eddy current system, worked in practice. Rather than rely on lengthy product datasheets or complex technical explanations, the aim was to create clear, visually-led 3D animations that would support buyer understanding and aid the sales process.

Execution
I developed the initial brief, wrote the scripts and worked closely on the storyboard development in collaboration with external production agency Durty Media Ltd. My role involved overseeing the creative direction and managing the project through to delivery. The animations were carefully designed to illustrate the internal mechanics and operational benefits of each system in a way that would resonate with prospective buyers, particularly those less familiar with technical terminology. The visual approach helped simplify dense information while maintaining accuracy and clarity.

Results
The animations have been highly effective, with nearly 30,000 views to date via the BlakerTech website. They are now a core part of the company’s digital sales toolkit and are frequently used in presentations and remote sales discussions. The client has received positive feedback from prospects who found the animations easier to understand than traditional documentation, helping to accelerate interest and reduce barriers to engagement.