ABOUT

Missfits Workout is a body-positive, community-based, exercise class for adults. To help improve their well-being through the enjoyment of exercise run by Becky Scott.

Becky wanted a new cohesive brand identity for Missfits Workout, one she could grow with and help her take Missfits from being a part-time evening class into a full-time position.

Becky has a positive personality, is friendly, and runs a true & honest body-positive fitness class. I wanted to design an identity that brings all this together, an identity that is empowering, vibrant, fun and overall appeals to her target audience.