ABOUT

Dr. Oekter Deep-Dish Pizza Launch - Billboard
Deeper than you think

Brief
Create a campaign that promotes Dr. Oetker's new deep-dish pizza range.

Insight:
That’s deep; a term people use to indicate a profound meaning of something.

Idea?
By placing the product in situations that are meaningful, we used hyperbole to communicate just how thick and flavoursome the new Dr. Oetker deep pizza is.