ABOUT

The Brief was to generate a 'Classic' design for a well established and mainstream recognizable brand. Brand signatures and material definitions needed to be preserved to maintain brand heritage.

We generated a range of concepts that represented a bandwidth ranging from 'safe' to more of a 'departure' from the traditional approach, while still maintaining the essence of the brand.

This approach was deemed to be an excellent approach as it allowed the client to visualize potential brand evolution while still meeting the initial brief requirements.

Grind n Brew Coffee Maker

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