ABOUT

With a vision to inspire pride in National Team Football, UEFA appointed Jump to develop the on-air and off-air brands for the qualifying stages of both the European Qualifiers and the FIFA World Cup.

The passion and ambition shared by fans and players when supporting and playing for their national teams, has been the visual motivation for the European Qualifiers brand identity.

Working closely with UEFA, Jump has created the new European Qualifiers brand to provide a consistent look and feel for the competition that fans will recognise, and each of the 54 competing European nations will be a part of.

The team’s shirt and badge, in conjunction with a heart, is at the core of the brand and at the centre of the European Qualifiers logo conveying the brand’s ethos: “Play with heart”. The brand creates a football world placed over the heart of every player, a world in which players and fans materialise from the strands and fibres of the national team badge.

This has been developed for all of the branding elements of the competition, both on-air and off-air. The concept allows the viewer a unique, microscopic view of the game of football.