ABOUT

Jump was commissioned by Sport 24 to create a fully integrated campaign for their Olympic Games Paris 2024 coverage. Sport 24 needed a cohesive, creative concept that could live comfortably on-air, in print and across all digital formats. The campaign had to capture the variety, excitement and joie de vivre of the Olympic experience in such an iconic city, whilst showcasing the synergies between sport and travel (the destination being Paris).