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The Champions Hockey League celebrates its tenth anniversary season in 2024 / 25. To coincide with this event they have launched an exciting new visual identity based around the hypercharged energy, emotion and rawpower of a CHL game.
CHL on their new Visual Identity:
“It’s alive – feeding off and amplifying the frenzied atmosphere in the stands and the kinetic force of the players on the ice. Our arena is hypercharged, an electrified space in which this new identity pulses and plays to the rhythm, noise and drama of the game.”
As well as a set of new 10-year logos, CHL have developed an expressive and highly versatile graphic device called the Hypercharged Arena. The familiar hexagonal geometry of the Champions badge is transformed into a more conceptual space, an abstract arena which is reactive and responsive to the intensity and dynamism of the action.
Jump has worked with Infront Productions since 2017 creating graphics for the CHL broadcast titles and on-screen graphics. Our latest challenge was to incorporate their new visual identity into a bespoke Broadcast toolkit – particularly focusing on the Hypercharged Arena device.
Uzi Kakuda – Head of Infront Productions at Infront Sports & Media:
“Having anticipated the 10th season anniversary of the CHL as a fitting, celebratory occasion to introduce an updated on-screen design, Jump delivered another set of exceptional concepts for both the animated titles and graphics assets. As we at Infront Productions are very specific in terms of TV product development for our partner federations, the new CHL titles and graphics package showcase how Jump binds both outstanding creativity and technical knowledge to interpret and bring to life an on-screen design philosophy based on our creative guiding principles and objectives. We greatly look forward to presenting the new look and feel to the viewers this upcoming season.”
