ABOUT

Gemma wanted to create a logo and website that would make her fitness knowledge and skills stand out. Her target audience was mainly female with a demographic of 18-35. My goal was to make the website look fresh, inspiring and innovative. I was in charge of the whole project individually where I designed, built and became the copywriter.

Gemma wanted to create a female approach but not necessarily subtract the male audience. This influenced me to create a logo that was not harsh but not too soft. The fist inside the target creates a bold statement and is perfect for branding once her business expands. She wanted bright colours such as pink and turquoise, which was perfect to use for both audiences.