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I am currently creating a new spring campaign for Colten Care, the no.1 largest care home group in the UK. For this campaign, still needing to feature our USP's, I decided to use an illustration theme focusing on nature. It will enable Colten to take a break from using photography as other health/medical companies and competitors are starting to use more Shutterstock like images and that are similar to Colten. In addition, this allows the teams in the 21 homes to get a chance to get some new images of existing residents as life returns to a little more like ‘normal’ from April 12th.

At a time when we are encouraged to get out in the fresh air I thought the illustration theme of wildlife using 'birds' and flowers would be a suitable approach for our target audience. The campaign will run through digital and press, focusing on media screens outside Waitrose in 2 prime locations, websites and external banners across all 21 homes.