ABOUT

I was assigned to create an Easter Campaign for the Promega UK branch. Promega UK do seasonal campaigns to attract new customers and increase sales. I was inspired by 'Alice In Wonderland' and illustrated key scenes from the Disney classic. I focused on the opening sequence, Alice falling down the rabbit hole and the 'Tea Party' scene. I created an Alice scientist character and animated each scene to build a webpage on site core. The campaign was featured on the homepage as a banner and we sent out an 'easter teaser' emailer to gain interest and then each email used an Easter theme banner that would promote the campaign. In addition, I produced an Easter card that would be given to our sales team which would be handed out in their mini exhibitions and to any University visit. In addition, these were also placed in each delivery box that contained samples. The campaign was extremely successful and increased sales. The campaign ran for 4 weeks.