ABOUT

Helix is a freezer that allows Promega and other company products to store their samples for their customers. This allows the customer to purchase samples through the freezer instead of having the sample shipped with dry ice. I decided to rebrand the Helix brand for Promega UK. I wanted to focus on the environmental aspects of the product that also conveys the main message. Cold, frost and ice came to my head and decided to create an Antarctic theme. Antarctic animals/mammals were created that links to some of the soft toys we promote. I created an illustration theme that will make Helix have it's individual style and allows the freezer to strike out from it's competitors.