ABOUT

Promega UK do seasonal campaigns to promote specific products but also to create entertainment for the customers. I decided to create Frankenstein as the main character due to its connection to the product, 'Gene expression'. This product makes the product come back alive just like Frankenstein. The Witch was also created to match the 'Wizard' product. I illustrated the characters and created an animated website where Frankenstein wakes up after 3 lightnings. Animated emailers were also sent out to customers to promote the campaign, raise awareness and I created embedded postcards that were sent out with each product sample box. The cards were also handed to the sales guys to give out at exhibitions and any customer/university visit. The campaign was a huge success and we gained a lot of awareness for our products.