ABOUT

Every Christmas, Promega UK launch their biggest campaign where the customer places an order for x amount and can claim the appropriate prize that equals to the amount. To get the customer to do this, the aim is to create something visually creative, interactive and fun. This was my first Christmas campaign. I illustrated the storyboard and worked together with an agency to animate my illustrations. The overall result was an interactive website where the end user needs to follow the reindeer to discover the 5 prizes in Santa's workshop. To promote the website, I created Christmas cards for the sales team to hand out, emailers to promote the website and do the countdown which also includes website banners.