ABOUT

This Christmas, Colten wanted to create a completely new creative thats 
not 'salesy' but focuses more on sending a warm message.   

To be completely different from our competitors and to get a few key message across, I thought an Advent Calendar would be ideal. I was inspired by my Scandinavian roots and decide on a Nordic style for the calendar. The Nordic style represent playfulness, warmth and happiness. Exactly the mood we wanted to portray.  

The challenge was to make the Advent Calendar work in different medias from Press, (portrait, landscape, banners) Digital gifs, Shop Window Displays to Bus backs. 

Here are my designs featuring the different collateral that the campaign runs through.