ABOUT

Every Journey UK Summer Campaign

I was assigned to create and produce outdoor advertising assets for London. 
We used London Lites screens for this campaign which used both static and animated screens. They are spread across iconic locations in London such as Padding Station, Waterloo, Brick Lane and Wimbledon. This year we were able to get a slot at Bond Street station where we booked a slot on all 3 screens. 

The campaign focus was to create brand awareness. We used the same message we created last year but updated the imagery to inspire and catch the audience attention. The concept behind the design was to create a portal into the journey. As we have 24 brands, we needed the campaign to remain neutral and focusing on the 'journey' allows the campaign to compete with other large hotel franchisers.