ABOUT

Did someone call a cab?

I was assigned to wrap electric taxis in our 'Every Journey' campaign that will promote Wyndham Hotels & Resorts brand but also highlight our sustainable messaging. The advert will be running for 9 months, starting from May 6th 2024, so using an image that really emphasises 'holiday/vacation, I thought a diving image would be perfect. I wanted to have the diver swim across the taxi, creating the illusion that the diver is swimming towards the front or back of the cab. The messaging needed to be short and clear as I was limited to space but the audience would only have time to process the messaging in a matter of seconds. 

As the London taxis are electric, as a team, we thought it be great to highlight our sustainable message which creates a strong relationship not only with the taxis but London's 0 emission goal. 

The taxis will be on the move around London's tourist hot spots, airport and bustling business districts of London contributing to a greater brand exposure to both locals and city visitors alike.