ABOUT

I was hired to help the Swedish company, AVA stories, an erotic audio stories app for women, to produce a new campaign to help gain new subscribers. AVA has been known to take a lot of risks with their campaigns which have led them to be banned from certain social media channels. To help regain their social media reputation but still convey their strong, sexual image, I chose to go down the illustration route.

AVA's brand colours are bold and bright. Their main font uses an art deco vibe
which inspired me to go down that route. I wanted to produce a strong graphic
design that conveys sex, power and the female body. I came up with the heading
'Are you up for playing?' as its cheeky, playful, innocent but also naughty at the same
time. It also associates to self masturbation but without being in your face. This
also allows the brand to stick within social media regulations but have a powerful
sexual presence in the social media world.

Here are the packaged campaign formatted for Instagrams Stories.