It’s the age-old agency question: What do we send our clients at Christmas?
A few months ago, the Epsilon creative team was set that challenge. What could we do that would help us stand out? How do we end the great creative year with our clients, whilst making an impression?
It had to be universal and cater to all religious backgrounds. It had to be intriguing, exciting and stand out. Being the festive season, we also wanted to create something which encouraged sharing and was just about having fun.
We noticed that the clients walk around with their laptops permanently in their hands, or to their chests. So we thought: What if we combine that every day, relatable device – the thing they know and love - with a festive staple: The gingerbread house.
Creating "The SnackBook" - A Gingerbread laptop which encouraged collaboration in the office or at home with the family. With a simple instruction manual, the laptop was easily constructed, decorated and quickly consumed by sugar-crazed individuals. Everyone talks about stepping away from technology over the holidays, and this was the perfect way to do that.
Everything was produced in house (well, except the gingerbread). From creative sessions, concepts, design, through to boxing, labelling and handing out. The idea was so well received that our American colleagues decided they wanted it for their North America markets. That resulted in another 500 being produced and being sent out globally.
Clients loved the uniqueness of the gift, and the conversation grew quickly - from #bestpresentever to #mysnackbook and #diygingerbread to name a few.