Jonas Roth ECD DK

ABOUT

"Channel 4 has launched a talent campaign that celebrates the range and diversity of its stars through complaints made against them.
In its typical quirky and off-the-wall style, 'Complaints Welcome' brings to life the weird and wonderful complaints Channel 4 has received about its presenters, to highlight the fact that the broadcaster lives to spark discussion.
Featuring an all-star cast of Channel 4 darlings, the ad opens with Hollyoaks actor Kieron Richardson and his husband kissing in front of dinner table laden with food. He turns to the camera and says “I’m not homophobic but do we have to have gay-kissing at dinner time?"" He then promptly tears a wedge of chicken off a bone with his teeth.
The Great British Bake Off's judge Prue Leith is seen talking with her mouth full (another complaint) while Grand Design's Kevin McCloud regally dressed within a flamboyant setting, has his tea and biccy's delivered on a tray by a builder to the complaint ""he's too posh.""
Out of the darkness shines rapper Big Narstie's face that's ""too black,"" presenter Sandi Toksvig then appears wearing a Top Gun leather jacket. As she sits on the back of a motorbike, with explosions going off in the background, she says in a deep, macho voice “she looks like Tom Cruise.”

The ceramic artist Grayson Perry appears in his studio as his female alter-ego, Claire. His complaint: ""It wouldn’t be so bad if he tried to make himself look like a normal woman!”"

MADEIT CREDITS

  • 4creativeProduction Company
  • Adam RuddEditor
  • Alex BoutellFilm Director
  • Alice TongeExecutive Creative Director
  • Black KiteEditing House
  • Caio TurbianiCreative
  • Chris WoodExecutive Creative Director
  • EnvySound Company
  • Eoin McLaughlinCreative
  • Fiona WrightAgency Producer
  • George KyriacouColourist
  • Rasmus Smith-BechCreative Director
  • Shananne LaneAgency Producer
  • Tabby HarrisAgency Producer
  • * Creative Circle, Creative Foundation & The UK Creative Festival
  • * Raminder SamraCreative
  • * Jonas RothCreative Director
  • * Whitehouse PostPost Production Company
Influencer:

Jonas Roth was recognised as an Industry Influencer on 15th March 2016

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Contributor:

Jonas Roth has been a Contributor since 15th March 2016.

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Channel 4 - Complaints Welcome

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