ABOUT

A project where I had to create a brand for Carlsbergs new microbrewery store along with any other items that would enforce the brand.

From determining Carlsbergs Danish roots through research, I went with the subject of Vikings. They were an important part of Danish culture and very well known for being powerful people who enjoyed their drinks, which subsequently led me to the name Strong Viking. The strong sharp serif font and helmet logo encapsulates the idea of Vikings.

In my research I came across Viking shield designs which came in a number of different colours and patterns which was perfect for the different selection of beers.