About me

Mr. McNulty is considered a "Hybrid" in the business world as he has 30 years experience as a Retail Executive for The Home Depot, Lowes, Barnes & Noble, PetSmart, Shopko, & Toys R Us, Publix, and Festival Foods as well as over 16 years experience as a Retail Research Analyst.

He is currently the Founder & CEO of New Retail Ethos which assists retail organizations (regardless of size, scope, or niche) with alleviating and addressing common "Pain Points" through all facets of consumer insights, anticipatory intelligence, and retail research across numerous categories. His company services encompass: increasing top-line revenue, addressing operational inefficiencies, innovative concepts that proliferate market share, drastically improve employee/customer engagement, and merchandising concepts that increase profitability.

His book The Ultimate Retail Manual: Strategies for Retailers to Thrive & Succeed in the Digital World has an international presence with readers resonating with the content in 17 countries around the world.

He realized that he had developed a dynamic and proven blueprint that was successful in every retail store/district regardless of product mix, annual sales volume, or physical location. He developed a system that was transformative and highly portable, yet extremely effective when implemented and executed properly.

His core structured program encompasses a 10-pillar strategy that has been applied to most retail sectors: These retail concepts are a series of compounding ideas that create an overall advantageous synergistic effect. They generate effectual momentum analogous to The Flywheel Effect that Amazon CEO Jeff Bezos incorporates which creates a "virtuous cycle" a.k.a. a positive feedback loop. This manual was created for any new or experienced retail leader (Department Head up to C-Suite) with acclimating to the New Retail Ethos.

Amazon in Paperback/Kindle:

LinkedIn: linkedIn/in/jeffreypmcnulty

Contact info-


Coaching/Mentoring, Conflict Resolution, engagement, Executive leadership, Merchandising, Operational Leadership, Profit and Loss Accountability, Public Speaking, Retail Market Research, Retail Trends, Revenue Generation, strategic planning, Succession Planning, talent acquisition, talent development, Talent Retention

Sector Experience

Consulting Services, Employee Engagement, Market Research, Retail, Retail Author, Retail Coaching, Retail Engagement, Retail Execution, Retail Insights, Retail Leadership, Retail Mentoring, Retail Merchandising, Retail operations, Retail Organizational Culture, Retail Talent Acquisition, Retail Talent Retention, Retail Training, Retail Trends

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Looking for work
Perm, Freelance, Remote
Green Bay
Skill Level
Creativepool member since 19 July 2017