ABOUT

You can’t hurry a good typeface. All that sketching, drawing, honing, editing, balancing… Then there are the uppercase and italics to perfect, and different weights. Sometimes, it can take years. Few typefaces, though, would have been in gestation for quite as long as FS Siena, the new contrasted sans serif face 25 years in the making.

With its strong, upright stance, contrasting strokes and blend of generous, classical proportions with modern, economical lines, FS Siena is tailor-made for the kind of high-end brands for whom heritage and modernity go hand-in-hand. And like many of those brands in the worlds of fashion, cosmetics and hospitality, FS Siena is all the better for its extended evolution.