Jason Smith Founder


When leading communication services multinational WPP decided to brand its new Amsterdam campus, they turned to us to develop a name, brand identity and overall attitude and tone of voice. Not only did the identity need to capture the creative DNA of all 15 of WPP’s Dutch agencies and their sum total of 1500 employees, it also needed to establish the campus as an important new landmark in the city of Amsterdam. The end result was a total brand identity immersed into every aspect of the campus – from logotype, iconography, wayfinding and tone to custom furniture, interactive installations and statement walls. Moving forward, the conceptual framework we created will be applied to other WPP campuses around the world.


  • WPPClient
  • Anna FarrallSenior Creative
  • Chris PageLead Creative
  • Craig BerryJunior Designer
  • Joe FauldingJunior Designer
  • John LenehanProjects Director
  • Mark van EgmondBrand Director
  • Martin CadwalladerDesigner
  • Paul BakkerDTP
  • Pedro ArillaTypographer
  • Phil GarnhamTypographer
  • Robbert DickmannClient Director
  • * eurobest
  • * Jason SmithTypographer
  • * VBATBranding Agency
  • * Graham SturtCreative Director
  • * Harry HobbsIntern
  • * Maarten Van DisseldorpDesigner
Annual 2017 JudgeTypography Project featured: on 12th February 2021

Amsteldok - A WPP Campus


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