ABOUT

Redefining Foot Locker EU’s communication with media. Shifting them from monthly print press kits to an editorially-led destination of continuously curated content that showcases the latest collaborations and releases throughout the year.
Accessible to media and influencers the site houses images for download and social sharing alleviating the workload on the press office team. The site has encouraged more brand engagement and interaction from influencers emphasizing Foot Locker EU as a leading destination for sneaker fans.