ABOUT

Heineken came to us with a big idea—to promote the new James Bond film, SPECTRE. They wanted to capture the first ever selfie from space, or “SPYFIE.”
We created a fully immersive James Bond themed experience for 215 fans and influencers to come together to create the world’s first SPYFIE. The 48 hour period surrounding the two minute SPYFIE moment included a helicopter crash stunt, a guest appearance from Spectre villain actor, Dave Bautista, and intricately thought out matrix of clues and tasks to lead the 215 ‘agents’ to their SPYFIE mission goal.