ABOUT

The "Biggest Gallery" campaign for Al Arabia, an out-of-home company in Saudi Arabia, presented art to the Saudi Arabian public for the first time ever across more than 5,000 of the company's outdoor media sites that cover the entire Kingdom. The campaign started with an activation which called upon unknown artists in Saudi to upload their work to the alarabiaarts website. In close collaboration with the Saudi Arabian Society for Culture and Arts, a panel of judges selected the final pieces to be displayed throughout the nation and the alarabiaarts website is now the first listing of artists in the country – a future resource of the country's hidden artistic capital