ABOUT

In 2015, STC, Saudi’s largest telecom operator made a dramatic change. It stopped being a telecom operator and became an entertainment destination. With little relevant content available on traditional channels STC created the region’s first online branded content hub. Not only did this hub demonstrate STC’s broadband qualities but also gave young Saudis entertaining branded content in the form of series with multiple episodes and seasons. The hub was an open invitation to the Broadband generation to create their own content. STC demarcated itself from the category: it no longer competes with other telecoms but now competes with the entertainment media.