ABOUT

Mada Masr is an independent Egyptian news organization dedicated to producing intelligent and engaging journalism, and more generally, in re-examining the role of media in relation to its public.

The bilingual news site had seen once-committed and involved citizens becoming disinterested in politic affairs, so we created “Micropolitics,” a witty two-ad campaign designed to renew readers’ interest in politics by highlighting the many ways politics happens all around us, every day.

The two films, “Suzy’s Beauty Salon” and “Under-14 Handball,” sarcastically elaborate on how bureaucracy and corruption are not just reserved for parliamentary affairs. Both capture unseen power struggles, immorality, bribery, pilfering, conspiring and more among two seemingly innocuous groups: a team of hairstylists and a youth handball team.

If such are the politics in a salon and a handball team, the narrator teases, imagine the politics in politics.